Directed the Peacedriven Songwriting Award (2005–2011), amplifying the voices of socially conscious songwriters. Secured a seven-year partnership with Sonicbids and grant funding from the Wrigley Company. Produced a compilation CD and led content strategy, media outreach, and volunteer management. Elevated visibility through artist ambassadors who highlighted the award in their EPKs, generating brand lift and earned media. Former winners have since appeared on the BBC, secured publishing deals, and toured internationally.

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