During the height of the pandemic, I served as communications lead for a federally qualified health center in the South Bronx—our nation’s poorest urban county—where I built a communications office and guided health promotion strategies. I directed content strategy and creation across social media, annual reports, employee newsletters, and development campaigns, while also spearheading a full branding overhaul. I established enduring brand pillars—health & wellness, addiction services, housing & shelter, and job readiness—that continue to define the organization today.
Photography
Annual Reports
Staff Newsletters
Commercials
Produced a commercial from concept to launch—writing the script, hiring and managing animators and voiceover talent, and overseeing ad spend across digital and television platforms.
Patient Stories
Produced and edited Stories of Impact videos highlighting VIP client experiences, featured at the organization’s annual gala and other events.
⚠️ Trigger Warning: This video includes discussions of substance and sexual abuse.
Social Media
Led social and digital strategies; launched company’s LinkedIn channel and grew social media followers by 300% in two years
