Role: Marketing & Communications Director for the Get My Flu Shot Campaign with the CDC and AMA. Led public relations strategy spanning national media tours, micro-influencer campaigns, and social media.
Influencer Strategy & Casting
Directed a micro-influencer initiative encouraging flu vaccination—emphasizing the importance of protecting loved ones and celebrating the season together. The campaign increased awareness of flu dangers and drove motivational shifts in intent to get vaccinated, particularly among Latine and Black Americans, our priority audiences.
Media Training and Pitching
Launched a virtual national satellite and radio media tour featuring CDC and AMA health experts. Reached English- and Spanish-speaking audiences across key regional markets. Developed talking points, led media trainings, and managed targeted pitching.
Social Graphics
It’s National Influenza Vaccination Week, and there’s still time to get a flu shot to protect yourself and your loved ones for the rest of the flu season! Visit GetMyFluShot.org for more information.
