Role: Marketing & Communications Director for the Finish Your Diploma Campaign from Ad Council & Dollar General Literacy Foundation. Led media strategy and social campaigns motivating adults to complete their high school diplomas. Provided media training and pitching for national (Univision) and local TV/radio coverage, and a Parents magazine placement.
Press
Social
Today is International #LiteracyDay, highlighting the importance of literacy for individuals, families, and societies! Our new “When You Graduate, They Graduate” PSA shows how adult literacy can have a positive impact on the whole family. Watch, share, and learn more at FinishYourDiploma.org 🎓 Special thanks to our partners Dollar General Literacy Foundation & BBH USA.
Media Tour with DGLF’s Denine Torr and graduate Nona McKinney
Spanish Media Tour with recent graduate Aura Perez
Campaign Credits:
https://www.adsoftheworld.com/campaigns/when-you-graduate-they-graduate
